Today we focused on distribution using the BFI site on digital distribution.
Today we spent a lot of time investigating distribution which is a key element in the chain between the film’s production and its audience. Distributors use a spread of means to gain traction and build awareness, such as digital media:
· Film website
· Trailers on the website
· Facebook
· Twitter
· Aurasma (linking print with online trailers)
Distributors also use print advertising:
· P+A includes poster campaigns
· Interviews in newspapers
· Campaigns in free papers like Metro
Trailers and other media
· 10 second spot TV campaigns
· 30 second TV campaigns
· Cinema traikers
· Screenings
· Tv radio interviews
· They also set up distribution for DVD rights and exhibition rights
In order to attract and address our audience i have planed to set up a number of products that distributers take responsibility for including:
- A Facebook and twitter for our film where people are able to write comments and reviews about it
- We have used posters of still imaged shots
- Website pages where audiences can connect to interactive games using Aurasma
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| Zest's Twitter page. |
To advertise our film opening to the public, we created a Twitter and Facebook page in order to maintain interest within our target audience, particularly in relation to information about the film - such as the release date, competitions, daily updates etc.
By creating a Twitter and Facebook page, we are essentially interacting with our target audience; keeping them informed with information relating to the film. Additionally, the fact that we have uploaded multiple posters on our Twitter page gives our target audience an insight into our film, as we are providing them with a visual image.
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| Zest's Facebook page. |
Below are some of the different posters we edited for P&A in photoshop for our webpage, Twitter and Facebook pages. By creating posters for our film opening, it gives our target audience a visual view of what the film is about and the kind of wacky characters that are in it, as well as giving them a brief understanding of what they are going to see.
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