Today I started making brief notes about the target audience for Zest.
Age group: 15+, the majority of age groups
Gender: Both male and female
They are likely to watch TV programmes such as Friends, My Family, MasterChef, Come Dine With Me.
They are likely to see films at the cinema such as Ted, The Change-Up, Meet the Fockers.
In their leisure time they will go on YouTube, Netflix, iTunes, video games, meet up with friends, go shopping, drink Starbucks and Costa, eat at McDonalds, Dominoes, TGI Friday's.
Clothes: Topshop/Topman, RiverIsland, H&M, Urban Outfitters.
Media: iPhone/Blackberry - fast internet usage, Macbook/iPad - watch movies, play video games
Good. Is this now ready to post as Eval. Q.4?
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